ILTA White Paper: Marketing Technology
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This issue has 45 pages and 11 articles
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“ Cover”
Marketing Technology Making Connections Keeping Clients ILTA White Paper October 2009 IllustratIon by thomas boucher all rIghts reserved Microsoft CRM Designed For EVERY User In Your Law Firm Powerful MICR OSOFT CR M CRM4Legal is the fully-integrated Client Relationship Management system design...
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“ Table of Contents” (page 4)
6 Use The RIghT MaRKeTIng TOOl TO geT The WORd OUT by John Veldkamp Latham Watkins LLP Marketing technology tools tackle different jobs Websites webcasts and podcasts display a firm s public face Client relationship management CRM and ERM systems track and analyze data Even social networ...
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“ Use the Right Marketing Tool to Getthe Word Out” (page 5)
John Veldkamp latham Watkins llp Use the Right Marketing Tool to Get the Word Out O nly a few years ago the phrase marketing technology would have seemed like an oxymoron to many in the legal field A lawyer would write an article or newsletter it would be printed and the marketing team wo...
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“ Guide to Evaluating and Buying ERM Solutions” (page 9)
geoffrey hyatt contact netWorks thomson reUters Guide to Evaluating and Buying ERM Solutions also decide which solution is right for them This article is based on a series of interviews and T surveys with firms that currently use ERM solutions including 71 firms in the AmLaw 200 15 firms with ...
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“ Improving the Overall Proposal Creation Process” (page 15)
Barry solomon microsystems Improving the Overall Proposal Creation Process number of those requests for proposals RFPs are feeling that downward pressure on rates and fees can increase profitability by improving their new business win rate and by reducing costs A streamlined proposal creation ...
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“ Social Networks to Firmwide Collaboration” (page 21)
shaWn samUel hUBBard one Social Networks to Firmwide Collaboration Insights from Law Firm Marketing Technology Leaders business development efforts of their attorneys A key factor in the success of such initiatives is a meaningful and productive relationship between the IT and marketing functio...
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“ Expand Relationships and Gain Market Share with Webcasts” (page 25)
Wendy moore latham Watkins llp Expand Relationships and Gain Market Share with Webcasts W ebcasts are an integral part of any formal marketing program at most law firms Not only do webcasts provide clients better access to information on new legislation they also can be used to capture additi...
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“ Make Every Click Count” (page 29)
ira rUderman cJr media inc Make Every Click Count SEO Strategies for Law Firms in the United States in 2008 This represented a 10 6 percent increase over the year before and the continued growth of the medium s popularity with marketers One of the biggest stories over the past decade is not ho...
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“ Microsoft CRM for Law Firms Comes of Age” (page 35)
patrick fitzhenry microsoft BUsiness solUtions Whit mcisaac client profiles inc Microsoft CRM for Law Firms Comes of Age technology could work in a professional services firm no one knew what this new world of CRM for law firms would look like Indeed there were naysayers convinced that such ...
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“ Integration Is the Solution to Business Development Troubles” (page 39)
michael BUhrfiend West monroe partners emily retzer West monroe partners Integration Is the Solution to Business Development Troubles development will make or break a for-profit business If a firm cannot effectively sell its services it will not survive There are countless books articles whi...
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